BRUNELLO AND ROSSO DI MONTALCINO AT VINITALY WITH CRISIS-BEATING SUPREMACY

Following the positive welcome of the 2009 and 2012 vintages


 

On Monday 7 April, the great Tuscan red and the Consorzio del Franciacorta, together for the first time, present the foreign promotion agreement

 

Montalcino, 3 April 2014 – The great red that has been unaffected by the crisis comes to Vinitaly with 67 estates, to confirm the positive moment and present new projects. The first of these projects regards its commitment, together with another of the most important Italian oenology brands: Franciacorta. On Monday 7 April at 12.00 at the PalaExpo – Lombardia Pavilion, the two Consortia will be presenting synergic and complementary actions for promotion abroad.

 

For Chairman Fabrizio Bindocci «it is an important agreement in which, for the first time, we have undertaken a commitment to join forces and pool our skills in a common strategy. I believe that, regardless of the “oenological characteristics”, we have many elements in common with Franciacorta: the winemakers from both areas have succeeded in investing in the right markets and proposing a recognisable product. It is then necessary to add the experience and ability of the winemakers, who have transformed the strength of the territory and its typical characteristics over the years into a unique and unrepeatable system. In this way these two brands have become winning models».

 

The next day, at 3.00 p.m., the stand of the Consortium (Pavilion 9, B6) will also be hosting another important appointment: the presentation of the Premio Giulio Gambelli 2015, a prize awarded to the best Italian oenologist under 35 of the year by ASET – Associazione Stampa Enogastroagroalimentare Toscana (the Tuscan press association for the food, wine and farming sector) and by the “IGP – I Giovani Promettenti” bloggers network. The prize, first awarded in 2012 in memory of the great master of Sangiovese, is presented every year during the previews of the great Tuscan wine consortia and it will be the turn of the Consortium of Brunello in 2015.

 

But the real, great and only protagonist of this edition of Vinitaly will obviously be the wine: the 2009 vintage of Brunello and the Riserva 2008, 2012 for the Rosso, Moscadello and Sant’Antimo.

 

2009 is an elegant, pleasant Brunello with smooth tannins, capable of satisfying the requirements of a market focused increasingly on quality. The wines – officially presented in February during “Benvenuto Brunello” – have already been all around the world, tasted by expert sommeliers, oenologists, journalists and wine lovers. The Consortium flew to New York and Los Angeles, then to Toronto and Montreal and, lastly, to ProWein in Düsseldorf, obtaining great recognition by the experts who tasted the vintages released onto the market.

 

The 2009 Brunello is an extravaganza…” said Jeff Porter, Wine Director of the restaurants of Joe and Lidia Bastianich in New York, when he tasted the 2009 vintage during the American preview of “Benvenuto Brunello”. From Canada came the comments of Igor Ryjenkov, Canada’s first Master of Wine and currently consultant for the LCBO (Liquor Control Board of Ontario): “there’s a lot of interest in Brunello among consumers, connoisseurs and lovers of this wine, which has already been confirmed on the market. It is a prestigious product which is highly respected on the markets” and of Romain Gruson, President of the Canadian association of sommeliers: “the Brunellos tasted are elegant and balanced, with aromas of fruit, integrated tannins and a long finish”. 

 

The Rosso di Montalcino too is confirming its golden moment, focusing on the strong personality and drinkability that configure it as another great Tuscan red. It is a wine that unites complexity and “instinct”, capable of enhancing the characteristics of Sangiovese, presented in a more “youthful” and versatile form, better suited to the restaurant sector. 

 

Wine is an element of entrepreneurial and economic growth for the territory as well as something which attracts investments, both at domestic and international level, and the figures offer proof: 67% export in 2013, with the USA passing from 25% to 28%. There is also growth in the turnover in the wine tourism sector in Montalcino (restaurants, hotels, wine stores, etc.), which ended 2013 with an increase of +5% (over 30 million in 2013). The presence of Italian and foreign tourists also recorded + 6% in 2013.