Brunello Cucinelli signs the 31st ‘Benvenuto Brunello’ tile with Dionysus laying of the tile this evening at 7 p.m. in Montalcino

Brunello Cucinelli, cashmere designer, worldwide symbol of ‘Made in Italy’ and enlightened entrepreneur, is the author of the tile commemorating the 2022 vintage of the ‘prince of Tuscan reds’, Brunello di Montalcino. An essential tile on a totally white background, reminiscent of classic taste and dominated by Dionysus, divinity of the grapevine and the wine of Greek Olympus. A tribute “to Brunello di Montalcino”, reads the entrepreneur’s dedication, “the famous wine in which I recognise myself by name, near to the wisdom of Dionysus.”

“Brunello Cucinelli is a protagonist of ‘Humanistic Capitalism’ aimed at the enhancement and exaltation of relationships between man and territory, fully interpreting the values of our ecosystem,” explains Fabrizio Bindocci, Chairman of the Consorzio del Vino Brunello di Montalcino. “His pragmatism, united with his constant search and exaltation of the beauty of Creation, and the necessary reconnection with the land, make him a true ambassador of authentic Italian spirit. In choosing the signature designer of the thirty-first tile – dedicated to a grape harvest sure to amaze – the selection of Brunello Cucinelli was thus superbly natural. In his creations, as well as in our wine, the symbiosis between history, territory, culture and humanity becomes a key identifier, recognised and appreciated both nationally and internationally.”

“I am sincerely moved and grateful to the Consortium for inviting me to this captivating initiative,” Brunello Cucinelli comments. “The words of the Chairman, Fabrizio Bindocci, honour me most deeply for my efforts in favour of the human person, in work and in life, and for the environment in harmony with Creation. It will be a great thrill to find myself in such a prestigious context, rich in history and art, as the splendid Teatro Astrusi, a sparkling gem of this beautiful and noble town, so successful in exporting the excellence of a brand known world-wide: a ‘prince of wines’ to which I feel so close, since so many call me ‘Prince of Solomeo’, adding in a further degree of amiable affinity as, with great pleasure, I am bound by name to Brunello di Montalcino.”

The laying of the Brunello Cucinelli tile on the wall of the Municipal Palazzo of the Tuscan village will take place this evening (7:00 p.m.), Saturday 12 November, at the closing of the second day of Benvenuto Brunello. The event will be preceded by a public meeting with the entrepreneur at the Teatro degli Astrusi in Montalcino (starting 5:00 p.m.), moderated by the deputy editor of the Corriere della Sera, Luciano Ferraro.