Stunning landscapes, fascinating territory and Brunello, the symbol of Italian wine: these are the “X factors” that attract, inspire and often make Montalcino and its Brunello wine protagonists in films. From films shot in Montalcino to films where Montalcino is mentioned for its Sangiovese, the combination of landscape, land and its fruits are the source of inspiration for filmmakers around the world. In 1941 Exodus Pratelli chose the city of Brunello to host the “stories” of the historical film “La Pia dei Tolomei.” but it was Franco Zeffirelli with “Brother Sun, Sister Moon” in 1972, and Otar Iosseliani with “Un petit monastère en Toscane” in 1988, that captured the artistic beauty of this territory and showed it in refined and moving films. Brunello also makes its appearance on the real or imagined “tables” of cinema. Two examples: in “The most beautiful night of my life” (Ettore Scola 1972), Alberto Sordi is grappling with a bottle of Brunello di Montalcino Riserva Biondi Santi, while in “Venuto al mondo” (Sergio Castellitto, 2012), Montalcino and its nectar are the backdrop breaking, for a moment, the melodramatic tension.