WINE (CONS. BRUNELLO SURVEY): SALES RECOMMENCE SUCCESSFULLY IN HIGH-END RESTAURANTS
THE PRESENCE OF BRUNELLO SET TO INCREASE ON THE WINE LISTS OF 8 OUT OF 10 STARRED RESTAURANTS
(Montalcino – SI, 22 November 2021). Sales of Italian wine in high-end restaurants have recommenced brilliantly (54% of the sample) or well (46%), and Brunello di Montalcino is one of the protagonists, so much so that 8 sommeliers out of 10 intend to increase its presence on their wine lists. This was revealed at Benvenuto Brunello (19-29 November) thanks to a survey carried out by the Consorzio del vino Brunello di Montalcino on a sample of sommeliers from Italy's starred restaurants and luxury hotels.
According to the survey, answered by the majority of the 85 sommeliers from the Italy's high-end restaurants expected to be in Montalcino today for the anteprime of the new vintages, the typical Brunello consumer drinks it during their leisure time and is aged between 40 and 60, tending largely to be from outside Italy (70%) – the USA, Germany, Switzerland, Russia and France, in that order. They see the main competitors of the prince of Tuscan reds as being Barolo (83.3%), followed by Bolgheri (41.7%) and Burgundy (33.3%).
There is a very high level of representation on the menu: almost 4 restaurants out of 10 say they have more than 30 Brunello labels on their wine lists, and 30% indicate between 11 and 20, while almost all (96%) have a library of old vintages of the Tuscan Docg.
And the relationship with haute cuisine and sommeliers is also confirmed by the Consortium's commitment to the Michelin guide. Indeed, tomorrow, 23 November, the consortium will be the official sponsor of the Sommelier Award in the world's leading guide for assessing the quality of restaurants and hotels.