Brunello, a “social” wine

If on one hand Brunello di Montalcino is now ensured indisputable recognition to the extent it constantly features in leading international rankings, on the other, for some time now it has also been making its mark online and gaining appeal on social networks. This explains the presence of two Brunello labels (Gianfranco Soldera’s Brunello di Montalcino 2006 Case Basse and Casanova di Neri’s Brunello di Montalcino 2010 Cerretalto) among the 50 best rated red wines chosen by the 35 million users of Vivino, the world’s largest wine community, who tasted and rated thousands of bottles and left millions of reviews.

Brunello, let’s not forget, is the second Italian wine for online user engagement, and the fourth for mentions – over 90,000 were received (half on Instagram) in the period between November 2017 and November 2018 (Qualivita-Ismea data). Credit for these numbers obviously goes to the Web 2.0 work of Montalcino’s wineries, the enthusiasm of winelovers and the Brunello Consortium organization, which includes a news section on its official website and features on four social media networks – Facebook, Twitter, Instagram and Linkedin.