Brunello attracts 2 million tourists to Montalcino every year

Italy’s long series of holidays (between Easter, Liberation Day and International Workers’ Day) meant a sudden boost for tourism in Montalcino, in both the old town and the resorts, as well as in the local wineries. Excellent news for restaurants, bars, businesses and accommodation facilities, and confirmation for what is one of the most popular wine and food destinations. According to recent data, every year Brunello attracts over 2 million tourists from all over the world to Montalcino – almost 350 tourists for every inhabitant. It is one of Italy’s biggest tourism resources, and it is as if each Montalcinese hosted a different visitor every day of the year!