The Brunello Consortium is the beverage partner of Vogue for Milano, the event organised by Vogue Italia and sponsored by the Municipality of Milan which celebrates fashion, Made in Italy quality and the city of Milan with a series of special initiatives which are open to all, from extended store opening hours to a huge treasure hunt and the customary live performance in Piazza Duomo. During the performance, a selected group of guests, including influencers and friends of Vogue Italia, enjoyed the event from a privileged backstage position, drinking Brunello di Montalcino.