Trip Advisor is one of the reference sites for worldwide social travelers, who find transparent comments and ratings written by users free of charge. Despite the controversy which saw Trip Advisor in the hot seat in Italy – from slamming restaurant reviews written by competitors to supposed “market reviews” – it still remains one of the most popular search engines consulted. Tuscany was the best destination in the world for wine lovers in 2012 – according to TripAdvisor rankings it triumphed over territories like Sonoma County in California or Hunter Valley in Australia. TripAdvisor users do not hide their love for Montalcino. To date, February 2013, the hotels voted top are Il Borgo di Castello Banfi, Castiglione del Bosco and the Castello di Velona. The top restaurants are: La Taverna di Castello Banfi, Re di Macchia and Trattoria Il Pozzo. Among the recommended events in Montalcino Ciacci Piccolomini d’Aragona won again, for the second time in a row, for its highly appreciated tours in the vineyard and its tasting tours, in English, of wine and olive oil.