Today, celebrities that come to Montalcino hide behind the impenetrable privacy of luxurious five-star resort hotels. There used to be a time in which the star, in a world not yet dominated by social networks, could enjoy a holiday in this area without being recognized. A time of great loves and overwhelming passions, such as that between Henry Fonda, one of the most famous actors in Hollywood and the Baroness Franchetti Afdera, of a noble family related to the Rothschilds. The Franchetti family was linked to Montalcino: Afdera’s sister, Lorian, had in fact married Loffredo Gaetani d’Aragona Lovatelli, owner of Argiano. So, when Henry married Afdera in 1957, he discovered Montalcino and fell madly in love with it, grateful for the opportunity to stroll undisturbed in the peace and quiet of its streets.