Consorzio del Vino
Brunello di Montalcino®

La Magia


Brunello di Montalcino

Rosso di Montalcino


hours by reservation, from monday to Friday 10.00-18.00

groups max 15

languages Italian, German, English, Chinese

saturday yes, on request

sunday no

pay yes

The name of our estate, an ancient property situated on an a paved Roman road dating back to the Etruscan era, is La Màgia with the accent on the first ‘a’, although the similarity with the Italian word for magic (‘la magìa’) does cause a certain amount of confusion. Not that we are complaining! Indeed, anyone looking down the valley towards the noble abbey of Sant’Antimo, directly below our vineyard, is bound to experience the sheer magic of this hallowed place. No wonder the Schwarz family were so overwhelmed by this place 40 years ago, that they decided to change their life and put down their roots here. The crowning glory of La Màgia is the forty-year old vineyard covering 15 hectares in a single block and planted entirely with Sangiovese grapes – exclusively registered as Brunello. This unique parcel of land dominates the valley at a height of 400-450 meters and faces southeast. Our Bio/Organic certification is the result of forty years of commitment and professional expertise, always showing respect for the integrity of the terroir. The benefit of this approach is evident in the range of exceptional wines, unique and unrepeatable. 
Today, Fabian Schwarz, together with the team, is the driving force at La Màgia; responsible for the agronomy and wine-making policy of the estate, as well as for the entire commercial side of the business. Wine lovers are invited to explore the highly prized wines Brunello and Rosso to live an unforgettable journey into this fascinating world.

address • Pod. La Magia - 53024 - Montalcino (Siena)

Email •

web site •

phone • 0577835667

Fax • 0577835558

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