BRUNELLO: 5 STARS FOR AN EVER GROWING MARKET
30/09/2011
For the Montalcino district the year 2010 closed in the black, confirming the tendency that had already emerged in 2009. Despite the difficult economic conjunction, Brunello holds strong in the world markets, confirming its position in the principal countries.
Data gathered from January 1rst to December 31rst attest to the distribution of 8,300,000 seals for Brunello di Montalcino, as opposed to 7,200,000 in 2009, with a 13% increase.
A good year too for the other wines: 3.200.000 bottles of Rosso, the same amount as in 2009: 200,000 bottles of Sant’Antimo; 40,000 of Moscadello.
Of these more than 11 million bottles were sold in 2010, 62% on the international markets: while 25% of exports are destined to the United States, good sales were also registered in Germany, Switzerland, Canada, as well as in England and Japan.
Growth also in the Asian market, with Korea, Hong Kong and China at the head. Among the other markets noteworthy is also wealthy Dubai, where Brunello is requested in up-market luxurious restaurants. And precisely to boost sales in the Far East the Consorzio del Vino Brunello di Montalcino is organizing a series of events in Shanghai and Tokyo.
The total sales in 2010 increased by around 8%, from 135,000,000 euros in 2009 to 142,000,000 euros in 2010. The turnover in the wine tourism sector in Montalcino in 2010 has remained stable at 26,000,000 euros.
«The increase in the distribution of seals – comments President of the Consorzio del Vino Brunello di Montalcino Ezio Rivella – goes hand in hand with an ever greater attentiveness to the quality of wines. We think that it is the market that demands this of us but above all we believe that this tendency towards quality is at the base of the production philosophy of Montalcino winegrowers».