BENVENUTO BRUNELLO COMES BACK IN NOVEMBER WITH A COSMOPOLITAN EDITION FROM MONTALCINO TO NEW YORK, LOS ANGELES, TORONTO AND LONDON
(Montalcino, July XX, 2022) – From Montalcino to Los Angeles, passing through London, New York and Toronto, this year the 31st edition of Benvenuto Brunello takes on an even more international level. The anteprima, organized by Consorzio del Vino Brunello di Montalcino, which showcases the new vintages, will start on November 11th, 2022 in Montalcino. The autumn format has therefore been confirmed for this year too, with the Brunello 2018 and the Riserva 2017 vintages ready to debut in Italy and for the first time, on the same day, November 17, in 4 cities across the world: London, New York, Toronto and Los Angeles.
Fabrizio Bindocci, President of Consorzio del Vino Brunello di Montalcino, affirms: “We have decided to make our leading event even more cosmopolitan, starting from the main strategic markets for our appellation. It is no coincidence that the United States, Canada, and the United Kingdom account for about half of the value exports of our production. The goal“ continued Bindocci “is to further strengthen the positioning of our fine wine abroad through events that maintain strong ties with Montalcino."
The Benvenuto Brunello edition in Italy will start on Friday, November 11 in Montalcino and the first day will be dedicated to media. In the following days, the tradeshow will be open to influencers, bloggers, sommeliers, sector operators and wine lovers.