THE CRUCIANI BRAND SIGNS THE COMMEMORATIVE TILE OF THE 2012 VINTAGE
The ceremony this morning at the Teatro degli Astrusi during the Benvenuto Brunello
Awarding also of the Brunello Leccio d’Oro 2013 prizes to the OSTERIA MOZZA of Los Angeles, too the ENOTECA CORTINA of Cortina D’Ampezzo and to the OSTERIA
BRUNELLO of Milan
Montalcino, 23rd February 2013 – This morning during the Benvenuto Brunello, the traditional ceremony in the Montalcino piazza took place with the commemorative tile of the 2012 vintage being affixed and the awarding of the Brunello Leccio d’Oro 2013 prizes.
Once again this year the tile was created by a griffe of Italian fashion: The choice was the Cruciani brand, of textile group Arnaldo Caprai, famous for its Cruciani C macramé bracelets, that has become a veritable “must have” in Italy and the world.
The Umbrian company wanted to celebrate in this way the Italian territory and one of the highest qualitative expressions of the world panorama in wine production: “Cruciani and Brunello di Montalcino are linked by their love for territory, tradition and culture, together with an all-Italian savoir-faire – declared Luca Caprai, owner of the Cruciani brand. This is the distinctive mark of our products and the success that distinguishes them throughout the world. ‘Made in Italy’ is in fact: quality, research, excellence and a will to produce the best possible and both Brunello di Montalcino and Cruciani are precisely this”.
The design of the tile is of a sequence of vertical parallel bracelets of the typical four-leafed shape that distinguished by their colour, together form the image of a bunch of grapes. The design was conceived on a geometric mould recalling the meticulous “scientific” rigour needed to attain the perfection of high quality products, while the variety of colours that make up the bunch represent the richness of the Brunello contents: intensity, joy and unexpected fragrances, never taken for granted. A graphic mark both sinuous and harmonious on top of the bunch of grapes represents and completes the vine stalks, breaking the geometric scheme and reminding one of nature and its forms, harmony and creativity.
The valuable collaboration with the famous Umbrian brand does not end with the commemorative tile that will enrich – following tradition – the “Brunello calendar” affixed on the outer wall of the Palazzo Pubblico of Montalcino. For the 2013 edition of Benvenuto Brunello the group has created a special bracelet for the event, inspired by the wine and named “Montalcino in the heart”. The bracelet, made of macramé in pure Cruciani style, represents 6 small bunches of grapes at the centre of a heart. The bracelet was given to all the guests who took part in the event.
The Cruciani brand was born in 1992 at the wish of Luca Caprai, with the intent of transmitting his own values and family culture through a message of excellence.
As for the Brunello Leccio d’Oro 2013 prizes, awarded by the Consorzio to the places that have a Wine List with a wide representative range of Brunello and other Montalcino wines,
this year the winners were OSTERIA MOZZA of Los Angeles for the restaurant category, ENOTECA CORTINA of Cortina D’Ampezzo for that of wine shops and OSTERIA BRUNELLO of Milan for the bistro category.
The Osteria Mozza of Los Angeles (www.osteriamozza.com/LA/home.cfm) part of the Mozza Restaurant Group that has restaurants all over the world was created by Nancy Silverton, Joe Babbo of New York. At the centre of this refined elegant losangelino restaurant is the “Mozzarella” bar, in which a vast range of fresh products such as mozzarella, ‘burrata’ and ‘stracciatella’ are prepared and served daily.
The Enoteca Cortina (www.enotecacortina.com) was born in Cortina d’Ampezzo in 1965 and is managed by Rita and Gerolamo (Gerry) Gaspari. It offers a well cared for selection of the best Italian and foreign wines and has become in the years a mandatory stopping place for visitors to the area.
The Osteria Brunello (www.osteriabrunello.it) lies in the heart of the Milanese ‘movida’ in the pedestrian area of Corso Garibaldi. The dishes offer the best traditional Tuscan cuisine, with a clear Sienese imprint together with a few Lombardy dishes such as “guest of honour”. The wine list is very widespread and offers a national panorama, with special attention to the great Tuscan reds and to the Brunellos.
The jury who selected the winners is composed as usual of the President of the Consorzio Fabrizio Bindocci, and of the members of the Committee of the presidency Donatella Cinelli Colombini, Marco Cortonesi, Giancarlo Pacenti and expert Allan Bay, renowned wine and food journalist and collaborator of the Corriere della Sera for which he writes the “VIvi Milano” column; food and wine expert and writer of books on food for the US market Faith Willinger, President of the Associazione Italiana Sommelier (AIS) Antonio Maietta and the President of the Gruppo del Gusto of the Foreign Press in Italy Alfredo Tesio.