Consorzio del Vino
Brunello di Montalcino®





On June 11th, 2022 the first edition of an event conceived by the Consorzio del Vino Brunello di Montalcino debuts, with the objective of shedding light on the young, contemporary soul of an incredible territory showcasing a modern, convivial interpretation of Rosso di Montalcino DOC, set in the extraordinary and intriguing borgo of Montalcino.

​​The dinner will be realized in collaboration with Food for Soul, a nonprofit organization founded by chef Massimo Bottura and Lara Gilmore, empowering sustainable food system actions to reduce food waste and improve social well-being for those most vulnerable.

Montalcino, May 11, 2022 - This coming Saturday, June 11th, the Consorzio del Vino Brunello di Montalcino brings to life the first edition of Red Montalcino, an inaugural event dedicated to Rosso di Montalcino DOC. The Consorzio welcomes for the occasion a collaboration with Food for Soul, in a special, never-before charity dinner on Saturday evening. Food for Soul is the non-profit organization founded by Chef Massimo Bottura and Lara Gilmore whose vision for a world not wasted and where good food is accessible has grown into a global Refettorio movement of cultural projects.

Red Montalcino aims to unveil the identity of Rosso di Montalcino, launching a new path for this Sangiovese and exploring its great potential, while at the same time reinventing the territory of Montalcino in a contemporary light and granting access to a younger audience. A new interpretation for this beloved Tuscan borgo - renowned throughout the world for its great wines - but also for its untapped potential in Nature, Sustainability, Sports, History and Art.

Rosso di Montalcino is a joyful expression of a vision tied to contemporaneity, a precious value dear to younger generations, with a strong identity upheld by an iconic territory of Italian wine. Its nuances and facets best interpret the Sangiovese grape, with an exceptional versatility that makes it coveted and sought after on tables throughout the world.

Saturday kicks off with a presentation at the Teatro degli Astrusi in Montalcino, in which wine blogger Francesco Saverio Russo will award the Ambassadors of Rosso di Montalcino: Matteo Bernardi, Sommelier of three-star Michelin restaurant in Veneto, Le Calandre; Andrea Menichetti, Sommelier of Caino, two Michelin star restaurant in Maremma; and Pascal Tinari, Sommelier of Villa Maiella, one Michelin star restaurant in the province of Chieti.

Following, there will be a Round Table discussion with interventions by young producers of the territory, who will shed light on the potential of this product and their relationship and experience in working with the iconic, territorial Brand of Montalcino. Lara Gilmore will intervene to explain the roots and the making of the collaboration between the Consorzio del Brunello di Montalcino and Food for Soul.

In addition, two private masterclasses will be held, moderated by Luca Gardini (wine critic recenltly named “Best Italian Wine Critic in the World”) and wine blogger Francesco Saverio Russo.

On Saturday afternoon, the local wineries will come together to offer a walk-around tasting, open to the public, in the Chiostro in the Sant’Agostino museum complex. This provides the perfect occasion to get to know Rosso di Montalcino up close, while paying a visit to the “not to be missed” Temple of Brunello.

The evening will culminate in an original, by-invitation-only dinner, realized in collaboration with Food for Soul, within the walls of the scenic Fortezza of Montalcino and “distilled” in a menu that takes inspiration from the cultural diversity of the various Rifettorios of Food for Soul all over the world. The decision to partner with Food for Soul highlights an overarching goal to raise awareness about major contemporary issues such as inclusivity, sustainability, waste, respect for the environment and support of local communities.

Red Montalcino is the Consorzio opening its arms to a global community of responsible actors, a new conversation dedicated to sharing sustainable, respectful values that become defining to a new story for Rosso di Montalcino.

Press Contacts

Chiara Bulgaresi - Italian press
+39 328 8254526

Angela Cotton - International press
+39 342 8964566

Food for Soul


Press Information

Consorzio del Vino Brunello di Montalcino
Over 4300 hectares of vineyards strewn throughout the district of the municipality of Montalcino; 214 wineries representing over 98% of the area’s production and a productive and qualitative pyramid which, in addition to the legandary wine, Brunello di Montalcino, also includes Rosso di Montalcino, Moscadello and Sant’Antino. The Consorzio del Vino Brunello di Montalcino, founded in 1967, seeks to enhance, promote, and protect the quality and the brand that today identifies Montalcino as an icon all over the world.

Food for Soul
Food for Soul is a non-profit organization founded by chef Massimo Bottura and Lara Gilmore to empower local communities to reduce food waste and support social inclusion. By enabling the transformation of people, places and food, Food for Soul builds a culture of value that strengthens community resilience, opens opportunities for social and economic mobility and builds healthier and more equitable food systems. The organization’s efforts focus on three programs: Refettorios, global community spaces centered by a social kitchens that recover and transform surplus and imperfect foods into nourishing meals for those most vulnerable alongside training, well-being and cultural programming; the Learning Network, an internal network of Refettorio operational partners whom cross-exchange impact and share solutions that support inclusive equitable initiatives that build community resiliency and environmental sustainability, and the Innovation Hub, a virtual forum to showcase research study, measure program efficacy and engage in educational opportunities. To learn more about Food for Soul’s projects and support its Refettorios currently opened visit: